Women's History Month: Madame CJ Walker

February 4, 2015

#BlackIsBeautiful - Madame CJ Walker the first black millionheiress in American invented the world's first hair straightenign product, and turned her homemade hair care recipes into a business empire. A century later, Wlaker's legacy which extends far beyond her unlikely business successes is driving new generations of female African American entrepreneurs vying for a piece of the multi-billion dollar cosmetic indstry. 

 

Of course, many would be entrepreneurs start off with a dream. The reason we're still talking about Walker's is her prescience, and her success in the span of just a dozen years. In pumping her "Wonderful Hair Grower" door-to-door, at churches and club gatherings, then through a mail-order catalog, Wlaker proved to be a marketing magician, and she sold her customers more than mere hair products. She offered them a lifestyle, a concept of total huygiene and beauty that in her mind would bolster them with pride for advancement. 

 

 

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